01: Concept 

Started with new logo identity. B&W version ala Logo Design Love by David Airey 

I am an advocate of logo’s that serve a dual purpose that describes a brand visually and narratively. In this example, the “O” is larger for two reasons, First it doubles as the world and we know the world is a big place. This helps imply the message that it is well resourced with content that appeals to consumers all oer the world and implies a universal presense and unity. Second, it helps to emphasize the ‘awe’ which is synomymous with the word ‘wow. As an added bonus, when you say the word  ‘wow’, the emphaisis is on the open middle sound of ‘aw’, wOw. That’s where the action is, in the middle. You’re in the middle of it all. Lastly, the ‘W’’s on either side not only represent the words ‘World’ and ‘wonder’ but also help to reinforce the idea and image of a pulse or hearteat as it traverses through the world.